7天6晚 数字商贸与供应链商旅考察：上海 · 杭州 · 义乌

With "A single cohesive thread to demystify the online and offline dynamics of Chinese business" as the sole overarching theme, the itinerary connects four of China's most representative contemporary business sites: content e-commerce (Xiaohongshu), digital platforms (Alibaba), AI tech innovation (Hangzhou's "Six Little Dragons" startup cluster and Unitree Robotics), and upstream supply chains (Yiwu International Trade City). Each stop delivers practical, actionable insights you can apply directly to your business, rather than just touristy check-ins. All corporate visits are appointment-only, hosted and explained by the host company's business or operations staff to ensure all information is frontline, current and open to any follow-up questions. The itinerary is designed to fit a business schedule: one core site visit is planned for both the morning and afternoon, with evenings left open for independent business meetings and negotiations. Private business vehicles are provided for the entire trip, with no shared group tours or forced shopping stops.

Trip Highlights (scenario-based learning):
1. On-site workshop at Xiaohongshu headquarters: Tour the Shanghai headquarters' creative office space and brand exhibition hall, where platform or brand operations leads will walk you through the full end-to-end workflow of "content seeding – influencer collaboration – full-channel conversion" in person.
2. In-depth visit to Alibaba's Xixi Campus: Gain a systematic overview of Alibaba's digital business ecosystem, B2B/B2C operating framework and cross-border go-global model, and take away a comparative reference framework for digital supply chains and merchant empowerment.
3. Benchmark against two leading tech innovation pioneers: Visit Hangzhou's "Six Little Dragons" AI innovation base and Unitree Robotics to observe the R&D iteration and commercial application scenarios of quadruped robots on site.
4. Yiwu upstream sourcing day: Led by local buyers, focus on best-selling categories including accessories, toys, hardware and daily necessities, and directly negotiate minimum order quantities, pricing structures, custom production capacity and shipping timelines with upstream stall operators.
5. On-site lesson on new-era cultural tourism and business models: See how the traditional Panlong Ancient Town is revitalized by modern commercial operations, take a private boat charter to West Lake's hidden scenic spots to observe how a top-tier landscape IP drives traffic and monetization, and visit Longjing Village to learn how the traditional tea industry builds its brand and integrates agriculture, culture and tourism.